July 9, Guangzhou Toyota e-CRB Experience Center was completed and put into operation in Guangzhou. The center not only as Guangzhou Toyota sales, customer relations, after-sales systems and processes with the test sites, but also as a store of Guangzhou Toyota employees and sales staff training center. the so-called e-CRBmm gradual change style to build customer relationship system (Evolutionary Customer Relationship Building), is actually an emphasis on the use of electronic information technology, sales and service system. It is reported that 67 Guangfeng city's 116 retail shops have been equipped with e-CRB.
According to reports, e-CRB system is the global leader in Toyota sales and service system, but also the specific Guangzhou Toyota e shop support. this system include 3D discussion system TCV (Toyota Car Viewer), intelligent customer relationship management system i-CROP, Camry owners Club Owner-logs, services, schedule an appointment management system for SMB, CS customer service billboards and systematic six-car parts, to provide cover for pre-sale, .3 D full after-sales service to discuss the system TCV (Toyota Car Viewer) allows the customer without the assistance of sales staff, not bothered to watch the whole point of the car, optional configuration, simulated driving, etc.; intelligent customer relationship management system can imCROP follow-up sales shop and a full range of customer contact, timely and expeditious manner to provide customers with the car all the information related to life, automatically tracks customer car situation, appropriate services to the customer suggestions; Camry Owners Club Owner-logs can be establishment owners log, allowing customers to make access to basic car maintenance information and data management and through the internal mail at any time and dealer; service reservation management system for SMB can schedule an appointment and the service process services, electronic management; CS clients Kanban services can enable customers to enjoy TV in the lounge area at the same time to keep abreast of progress in services for customers all-round experience of the intimate care of Guangzhou Toyota and professional services; systematic car is a specialized machine to ensure high quality operation, customers can transparency of services through the car to see systematic maintenance before the details of each standard.
e-CRB system and strive to create superior customer sales and service experience. from the sale of the customer entering the shop Guangzhou Automobile TOYOTA first step, the e-CRB began full-time for all aspects of customer service. pre-sales, shopping guide staff will conduct one to one service; sale, new car out from the library, preparation to the progress of delivery of the vehicle is completely transparent, allowing customers comfortable, easy to understand the whole process; sale, complete electronic file can be a timely reminder of the customer to maintain, maintenance and other work. customers become our lifelong customers. evidence.
came from Japan's Toyota, according to information experts introduced the Friends of Hill, e-CRB system is the latest Toyota, the most advanced management system, all outlets used Guangfeng e-CRB system, not just the first domestic one, in Japan and the Toyota dealership in Europe and America have not such a large spread. Guang Feng Feng Xingya sales, said the Chinese minister, Guangzhou Toyota, as a young enterprise founded just one year, as a latecomer need to work harder to cope with competition, e -CRB system is the pioneer and market competition in a weapon. as Guangzhou TOYOTA channel is simply sold the factory, network and product of the Trinity system, whether it is the future of the Camry or Yaris, the Trinity is the basis of Guangfeng. both are in wide abundance of world-class factory, are sold through the e-CRB system, from this point of view, no different between the two.
by e-CRB is not difficult to import, but rather into the future use process. the system and there is very different from the original marketing system requires the operator to change their work habits, the systematic and standardized operation. It will be a big challenge.
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